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After captivating audiences in 2018, The Launch (Wednesdays at 8 p.m. ET on CTV) returns in 2019 with a new line-up of incredible up and coming artists and A-list mentors for Season 2. 

Celebrity mentors and producers this season include: Bryan Adams, Jann Arden, Shaun Frank, Alex Hope, Max Kerman, Jon Levine, Sarah McLachlan, Bebe Rexha, Nile Rodgers, and Ryan Tedder. Last season brought a fresh new spin on the music show format, music mogul Scott Borchetta (Taylor Swift, Reba McEntire, Florida Georgia Line, Rascal Flatts and Thomas Rhett) and celebrity music experts, have set themselves the ultimate challenge: to discover unsigned talent, match them with an Original Song, and to create the Next Big Hit. Unlike other music shows, this is an inside look at what it really takes to find, cultivate and break a new artist and bring a song to life - but on rocket fuel!

The series and format were co-developed and produced for CTV, Canada’s leading broadcaster in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka, Bell Media, in partnership with Insight Productions in Canada.